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Choice Overload

What is Choice Overload? Choice overload, also known as overchoice, choice paralysis, or the paradox of choice , describes how people get overwhelmed when they are presented with many options. While we tend to assume that more choice is a good thing, research has shown that, in many cases, we have a harder time choosing from a larger array of options.

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Decision Lab Biases

Choice Overload

What is Choice Overload? Choice overload, also known as overchoice, choice paralysis, or the paradox of choice , describes how people get overwhelmed when they are presented with many options. While we tend to assume that more choice is a good thing, research has shown that, in many cases, we have a harder time choosing from a larger array of options.

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The Decision Lab

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