Illusory truth effect
The illusory truth effect (also known as the illusion of truth effect, validity effect, truth effect, or the reiteration effect) is the tendency to believe false information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University.
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Illusory truth effect
The illusory truth effect (also known as the illusion of truth effect, validity effect, truth effect, or the reiteration effect) is the tendency to believe false information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University.
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What is the Illusory Truth Effect? The illusory truth effect, also known as the illusion of truth, describes how when we hear the same false information repeated again and again, we often come to believe it is true. Troublingly, this even happens when people should know better—that is, when people initially know that the misinformation is false.
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