Anchoring Bias
What is the Anchoring bias? The anchoring bias is a cognitive bias that causes us to rely heavily on the first piece of information we are given about a topic. When we are setting plans or making estimates about something, we interpret newer information from the reference point of our anchor instead of seeing it objectively.…
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Anchoring Bias
What is the Anchoring bias? The anchoring bias is a cognitive bias that causes us to rely heavily on the first piece of information we are given about a topic. When we are setting plans or making estimates about something, we interpret newer information from the reference point of our anchor instead of seeing it objectively.…
Open de bron ↗Anchoring bias (referentie-effect): definitie & gebruik in marketing
Waarom lijkt dat softwarepakket van €15.000 per jaar ineens voordelig? Omdat je net een offerte van €30.000 hebt afgewezen. Dit psychologische fenomeen heet de anchoring bias: je brein houdt zich stevig vast aan het eerste getal dat je tegenkomt […] Read More…
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