Loss aversion
In cognitive science and behavioral economics, loss aversion refers to a cognitive bias in which the same situation is perceived as worse if it is framed as a loss, rather than a gain. It should not be confused with risk aversion, which describes the rational behavior of valuing an uncertain outcome at less than its expected value.
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Loss aversion
In cognitive science and behavioral economics, loss aversion refers to a cognitive bias in which the same situation is perceived as worse if it is framed as a loss, rather than a gain. It should not be confused with risk aversion, which describes the rational behavior of valuing an uncertain outcome at less than its expected value.
Open de bron ↗Loss Aversion
What is loss aversion? Loss aversion is a cognitive bias where the emotional impact of a loss is felt more intensely than the joy of an equivalent gain.
Open de bron ↗Loss aversion (verliesaversie): betekenis & voorbeelden in marketing
Loss aversion is een theorie die stelt dat de pijn van verlies veel sterker is dan de voldoening van iets krijgen. In dit artikel lees je meer over wat loss aversion is en tonen we voorbeelden. Ook laten we zien hoe je loss aversion in marketing kunt toepassen. […] Read More…
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