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Bye-Now Effect
What is the Bye-Now Effect? The bye-now effect describes the tendency for consumers to think of the word “buy” when they see the word “bye.” This priming effect, triggered by the homophone for “buy,” can subtly influence consumer behavior and lead to increased spending or impulse buying.
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Bye-Now Effect
What is the Bye-Now Effect? The bye-now effect describes the tendency for consumers to think of the word “buy” when they see the word “bye.” This priming effect, triggered by the homophone for “buy,” can subtly influence consumer behavior and lead to increased spending or impulse buying.
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