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Cashless Effect

What is the Cashless Effect? The cashless effect describes our tendency to be more willing to pay when there is no physical money involved in a transaction. It means that we are more likely to go through with a purchase if we are using a credit card or some other cash-free payment method. 1

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Decision Lab Biases

Cashless Effect

What is the Cashless Effect? The cashless effect describes our tendency to be more willing to pay when there is no physical money involved in a transaction. It means that we are more likely to go through with a purchase if we are using a credit card or some other cash-free payment method. 1

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The Decision Lab

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