Impact bias
In the psychology of affective forecasting, the impact bias, a form of which is the durability bias, is the tendency for people to overestimate the length or the intensity of future emotional states.
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Impact bias
In the psychology of affective forecasting, the impact bias, a form of which is the durability bias, is the tendency for people to overestimate the length or the intensity of future emotional states.
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What is Impact Bias? The impact bias refers to our tendency to overestimate the intensity and duration of our emotional reactions to future circumstances. This occurs when we incorrectly predict how severely an event will impact our emotional state, imagining a stronger and more lasting emotional impact than we actually experience.
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