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Messenger Effect

What is the Messenger Effect? The messenger effect is a cognitive bias that causes us to judge the validity or relevance of information based on its source. Instead of objectively analyzing the message’s content, our opinions of the person delivering the information affect our interpretation.

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Decision Lab Biases

Messenger Effect

What is the Messenger Effect? The messenger effect is a cognitive bias that causes us to judge the validity or relevance of information based on its source. Instead of objectively analyzing the message’s content, our opinions of the person delivering the information affect our interpretation.

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The Decision Lab

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