Less-is-better effect
The less-is-better effect is a cognitive bias that causes people to favor a lesser option when it is presented separately, but to prefer the better option when both are presented together. The term was first proposed by Christopher Hsee.
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Less-is-better effect
The less-is-better effect is a cognitive bias that causes people to favor a lesser option when it is presented separately, but to prefer the better option when both are presented together. The term was first proposed by Christopher Hsee.
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What is the Less-is-better Effect? The Less-is-better Effect describes how people sometimes prefer the worse of two options, but only when the options are presented separately. When people consider both their choices together, their preferences reverse, so that the less-is-better effect disappears.
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